Terms of Service

Terms of Service

Last updated: May 2026. This is a working draft pending final legal review. The most recent version always applies and is available on this page.

1. Who we are

Searchpilot B.V., a private limited company incorporated in the Netherlands (KvK 99806673), trading as RankBird ("RankBird", "we", "us"), provides the SEO + GEO platform and related services described on rankbird.com. Our statutory details (KvK, VAT, registered office) are listed on /pages/legal.

2. Acceptance & scope

By installing the RankBird Shopify App, signing a service order form or otherwise using the Service, you ("Customer") agree to these Terms of Service ("Terms"). If you accept on behalf of an organisation, you confirm you are authorised to bind it.

These Terms apply alongside any signed order form, our Privacy Policy, our Cookie Policy, our Data Processing Addendum and any plan-specific terms. In case of conflict, a signed order form prevails over these Terms.

3. Definitions

  • Service — the RankBird platform, Shopify App, content-generation engine, publishing pipeline, dashboards and any done-for-you services we deliver.
  • App Plan — the self-serve subscription installed via the Shopify App Store and billed through Shopify Billing.
  • Service Plan — the done-for-you Beginner / Basic / Pro packages billed annually by RankBird.
  • Customer Data — content, store data, keywords and configuration the Customer provides or that we generate for the Customer through the Service.
  • AI Output — text, structure suggestions and other content generated by the Service using third-party large language models.

4. The Service

RankBird provides Shopify-native SEO and Generative Engine Optimisation tooling: site scanning, keyword opportunity discovery, AI-assisted content generation, scheduling, sitemap-based publishing and performance monitoring (including LLM-citation tracking and Google Search Console integration).

The exact features available depend on the plan chosen. Plan details are described on /pages/pricing and may be updated from time to time.

5. AI-generated content

The Service uses third-party large language models to generate content drafts ("AI Output"). AI Output is suggestive and may contain inaccuracies, factual errors, biases inherited from training data, hallucinated references or content that is not aligned with the Customer's brand voice.

The Customer is solely responsible for reviewing, editing and approving AI Output before publication. By configuring auto-publish or by publishing AI Output via the Service, the Customer accepts that the published content is the Customer's own and warrants that it has the right to publish it. RankBird does not warrant the accuracy, originality, factual correctness or non-infringement of AI Output and is not liable for any consequence of publishing it. The list of LLM providers used is published on /pages/sub-processors.

6. Account & access

For the App Plan, accounts are created automatically when the Customer installs RankBird from the Shopify App Store and authorises the OAuth scopes we request. The Customer is responsible for safeguarding store credentials and for all activity in their account.

For Service Plans, RankBird operates the Service on the Customer's behalf under a separate order form that defines scope, deliverables, contact persons and onboarding.

7. Plans, fees & payment

  • App Plan — billed monthly via Shopify Billing in EUR. Prices are exclusive of VAT unless explicitly stated. Shopify is the merchant of record for these charges.
  • Service Plans — billed annually by RankBird against an order form. The Beginner package is invoiced as an all-in fee for year 1 (audit and setup included). Basic and Pro are billed as annual subscriptions without a separate setup fee.
  • All fees are payable within 14 days of invoice unless otherwise agreed in writing. Late payments accrue statutory commercial interest under article 6:119a of the Dutch Civil Code.

8. Term & renewal

The App Plan runs month-to-month and may be cancelled at any time via Shopify; cancellation takes effect at the end of the current billing period.

Service Plans run for the term stated in the order form (typically 12 months) and renew automatically for the same term unless either party gives written notice of non-renewal at least 30 days before the renewal date.

9. Right of withdrawal — consumers

The Service is intended for businesses (B2B). Where a natural person acting outside their trade, business, craft or profession (a "Consumer") concludes a distance contract for the App Plan via the Shopify App Store, EU Directive 2011/83/EU and Dutch implementing law (BW Book 6 art. 230o e.v.) grant a 14-day right of withdrawal.

Because the Service is a digital service that begins to be performed immediately upon installation and OAuth authorisation, by installing the App and starting to use it the Consumer (a) expressly consents to immediate performance of the Service before the 14-day withdrawal period has expired, and (b) acknowledges that they thereby lose their right of withdrawal in accordance with art. 16(m) of Directive 2011/83/EU and BW art. 6:230p sub e. The Consumer may still cancel the subscription at any time via Shopify; cancellation takes effect at the end of the current billing period and no refund of the current period is owed.

10. Termination

Either party may terminate this agreement with immediate effect if the other party materially breaches these Terms and fails to cure within 30 days of written notice. RankBird may suspend or terminate the Service immediately if the Customer fails to pay or breaches the Acceptable Use clause below.

On termination we will, on request, provide the Customer with a one-time export of their content for up to 30 days, after which we may delete Customer Data unless retention is required by law.

11. Customer data & content

The Customer retains ownership of all Customer Data, including content generated for them through the Service. The Customer grants RankBird a non-exclusive, worldwide, royalty-free licence to host, process and display Customer Data solely as needed to provide the Service and improve it (in aggregated, non-identifying form).

The Customer is responsible for ensuring it has the rights to provide any data and content it submits, and that publishing this content does not infringe third-party rights or violate Shopify's terms.

12. Acceptable use

The Customer must not use the Service to: generate or publish content that is illegal, defamatory, infringing, deceptive or sexually explicit involving minors; attempt to reverse-engineer, scrape, overload or circumvent the Service; resell or sub-license the Service without our written consent; use the Service in violation of Shopify's Partner or Acceptable Use policies.

13. Intellectual property

RankBird and its licensors retain all rights, title and interest in the Service, the underlying software, the brand, prompts, templates and any improvements derived from operating the Service. Nothing in these Terms transfers ownership of our IP to the Customer.

14. Service availability

We aim to keep the Service available on a 24/7 basis but do not guarantee uninterrupted operation and offer no formal SLA on the App Plan. Planned maintenance is announced in advance where reasonably possible. Service Plan customers may be entitled to availability commitments stated in their order form.

15. Warranties & disclaimers

The Service is provided "as is" and "as available". To the maximum extent permitted by Dutch law, RankBird disclaims all implied warranties, including merchantability, fitness for a particular purpose and non-infringement. We do not guarantee specific SEO outcomes, search rankings, traffic levels or LLM citation rates — these depend on factors outside our control.

16. Limitation of liability

To the maximum extent permitted by law, RankBird's aggregate liability arising out of or in connection with these Terms is limited to the fees paid by the Customer to RankBird in the 12 months preceding the event giving rise to the claim. RankBird is not liable for indirect, consequential, incidental or punitive damages, or for loss of profits, revenue, data or goodwill. Nothing in this clause limits liability that cannot be excluded under Dutch law (e.g. for wilful misconduct or gross negligence).

17. Indemnification

The Customer will indemnify and hold harmless RankBird against any third-party claim arising from (a) Customer Data or content (including AI Output) the Customer publishes through the Service, (b) the Customer's violation of these Terms, or (c) the Customer's violation of any applicable law.

18. Data protection

RankBird processes personal data in accordance with the EU General Data Protection Regulation (GDPR/AVG) and our Privacy Policy. Where RankBird processes personal data on behalf of the Customer in delivering the Service, the parties' roles, security measures and obligations are governed by our Data Processing Addendum, which is incorporated by reference. The current list of sub-processors is published on /pages/sub-processors.

19. Confidentiality

Each party will keep the other's non-public business, technical and commercial information confidential and use it only to perform under these Terms. This obligation continues for 3 years after termination.

20. Changes to these Terms

We may update these Terms from time to time. Material changes will be notified to active Customers by email or in-product notice at least 14 days before they take effect. Continued use of the Service after the effective date constitutes acceptance of the updated Terms.

21. Governing law & disputes

These Terms are governed by the laws of the Netherlands. The competent court of Amsterdam has exclusive jurisdiction over any dispute arising from or in connection with these Terms, without prejudice to mandatory consumer-protection rules.

22. Contact

Questions about these Terms can be sent to support@rankbird.com. Our full company details are listed on /pages/legal.